Webinar Series

Entrepreneur Boot Camp

Module 1: Develop your Idea

Some entrepreneurs fall into the trap of thinking “if we build it they will come” but that is very rarely the case. Solutions for problems in the market should be specifically developed for a target customer and that takes some up-front planning and research. This video module provides some tools and techniques for developing your idea so that you can be more certain that what you’re building will lead to a viable business that can hopefully scale and become sustainable.

Module 2: Your Elevator Pitch

Your elevator pitch must be good enough to get the recipient to ask any sort of question that allows the dialog to continue. This session breaks down an effective elevator pitch into its most crucial elements and gives you tools to help construct your own. The Elevator pitch should be 2-3 sentences.

Module 3: Sizing Your Market

Properly sizing the market, you serve is critical for many reasons, not the least of which is demonstrating your upside potential to investors. This module will show you various ways to size your market and how to properly message the result to investors and others.

Module 4: Customer Acquisition Strategies

Here is a lot that goes into identifying and implementing the ideal customer acquisition model for your product and company. Get it right and you can grow like a rocket ship but get it wrong and the wasted time, energy, and funding could end up killing the company. This video will help you figure out which customer acquisition model is best for your company and how it might evolve over time. 

Module 5: Pricing Strategies

A perfect product that is priced wrong either leaves money on the table (missed opportunity) or drives away prospects. There is both an art and science to pricing your product correctly, including the metric(s) you use to base your pricing and decisions about publicly displaying your pricing.

Module 6: Moving Your Business Online

Moving Your Business Online is about more than just creating a website. This webinar will review several essential steps to creating a successful online presence. This webinar includes marketing your services, establishing an online presence, and payment processing. Whether you are looking to create an online presence or expand your services online, this webinar will benefit your business.

Module 7: Setting Up Bookkeeping System

You have come up with an idea for a business or you already have a business started but you don’t know anything about bookkeeping.  You do know that you have to keep a handle on the money coming and going.  This webinar aims to provide you with the information to understand and set up a system that will keep you informed of how your business is doing financially.

Module 8: Basic Fundraising Vocabulary

Fundraising has a vocabulary of its own and if you don’t speak and understand the lingo, you’ll be at a disadvantage versus the investors you’re pitching. This narrated presentation covers all of the key fundraising terms you’ll need to know to get started.

Module 9: How Much to Raise and When.

Deciding how much money to raise to fund your business venture is really difficult. In fact, it’s as much art as science. But it’s important to get it right. If you don’t raise enough, you won’t have enough runway to reach interesting milestones and accomplishments for raising money again in the future. If you raise too much, you risk excessively diluting yourself, your co-founders, employees, advisors and previous investors.

Module 10: Harness the power of LinkedIn

Have you always thought you needed a LinkedIn profile? Do you have one and wonder how to make it better? Have you networked in LinkedIn? Join us on Saturday, Sept. 12 at 2pm to learn how to build out your LinkedIn profile and the how to use it to its greatest potential.